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Framing the Future: Video Interview of Siddharth Sethi’s visionary voyage
Explore how this Apeejay School, Faridabad alumnus has become an entrepreneur, redefining style and sustainability in the eyewear industry
In a bustling corner of Manchester, a vibrant shop glows with an eclectic collection of eyewear. This is Specscart, the brainchild of Siddharth Sethi, a name already buzzing in entrepreneurial circles after being named to Forbes’ 30 Under 30 in Europe. But Siddharth’s journey began far from the UK, in the classrooms of Apeejay School, Faridabad.
From an early age, Siddharth was captivated by the world around him, always asking questions and seeking solutions. He noticed that while many invested time in their clothing and hair, eyewear was often an afterthought. This observation sparked a daring idea: Why not create stylish, comfortable eyewear that people would love to wear? At just 23, armed with a vision and determination, he launched Specscart.
His time at Manchester University enriched his entrepreneurial spirit, teaching him the importance of balancing style with sustainability. “Every frame tells a story,” Siddharth explains. “We strive to ensure that each pair is not only fashionable but also environmentally friendly,” he said. This commitment to sustainability set Specscart apart, attracting a global clientele.
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