Apeejay College of Fine Arts, Jalandhar, is taking significant strides toward shaping future-ready professionals by conducting Skill Enhancement Classes for +2 students. These sessions are designed to equip students with industry-relevant knowledge and practical skills, especially in the fast-evolving domain of digital marketing.
The ongoing classes have garnered enthusiastic participation from students eager to gain hands-on insights into real-world marketing strategies. Ms. Anjali Rathore, an experienced faculty member from the B-Design Multimedia department, has taken the lead in guiding the students through the foundational elements of digital marketing campaigns. Her sessions have provided comprehensive exposure to the use of popular platforms like Google Analytics, Facebook, Instagram, and LinkedIn—tools that form the backbone of today’s marketing ecosystem.
The sessions not only familiarize students with the technical aspects but also emphasize the strategic application of these tools for effective social media engagement. From understanding user metrics to curating brand-driven content, students are learning the core elements that drive successful campaigns in the digital age.
In the upcoming sessions, Ms. Rathore is set to delve deeper into advanced components of digital marketing. Students will be introduced to Content Marketing, Email Campaigns, Google and Meta Ads, and the all-important domain of Search Engine Optimization (SEO). These sessions are expected to offer a well-rounded understanding of how digital narratives are built and sustained across various online channels.
Principal Dr. Neerja Dhingra expressed her appreciation for this forward-thinking initiative. She emphasized that the primary objective of organizing these Skill Enhancement Classes is to empower the younger generation with clarity and purpose. “In today’s dynamic world, providing students with early exposure to career-oriented skills is crucial,” said Dr. Dhingra. “These classes serve as a guiding light, helping students make informed decisions and march confidently toward a successful future.”
Dr. Dhingra also acknowledged and appreciated the dedicated efforts of Dr. Seema Sharma and Ms. Rajni Gupta, who played instrumental roles in the smooth and impactful execution of the sessions. Their coordination and commitment have ensured that the program remains focused, interactive, and enriching.
With initiatives like this, Apeejay College of Fine Arts continues to uphold its legacy of academic excellence and innovation. By bridging the gap between theoretical learning and practical industry skills, the college is preparing students not just for exams—but for life.