Budding designers learn about the growing issue of electronic waste

In today’s rapidly advancing digital age, the issue of electronic waste (e-waste) management has become increasingly critical. For design students, understanding the impact of e-waste is vital, as they are the future creators of technology and consumer products. A responsible approach to product design can help minimise waste, making students aware of sustainable practices and fostering a mindset focused on eco-friendly solutions. Learning about e-waste management equips them to contribute to environmental conservation and inspires innovative thinking towards sustainable designs.

Thus, to raise awareness about the growing issue of electronic waste and promote responsible e-waste management, a Corporate Social Responsibility (CSR) initiative was taken up by Mercedes-Benz India Private Limited in collaboration with NGO partner SACH & its knowledge partners – Teach India and The Times of India.

As part of the campaign, representatives from the Times of India visited the Apeejay Institute of Design (AID) to engage with students and emphasise the importance of responsible e-waste management. This initiative aimed at educating the public on the environmental hazards associated with improperly discarded electronics and to promote responsible disposal practices.

AID, which is deeply committed to fostering social and environmental responsibility among its students, actively participated in this initiative. Sharing her thoughts, Ms. Satinder Kaur, Associate Professor at AIDexpressed, “To participate and sensitise our students towards the social cause, an electronic waste bin has been placed in the campus for the students to dispose of electronic waste into it. So that its management and disposal can be done in a proper manner to minimise the impact of discarded electronics on the environment.”

The initiative serves as a hands-on learning experience, encouraging students to think beyond design aesthetics and consider the life cycle of their creations. The integration of sustainability in the design curriculum will help students realise the importance of eco-friendly materials, ethical manufacturing, and product disposal. AID’s efforts align with the broader goal of encouraging young designers to make environmentally conscious decisions that can contribute to a more sustainable future.