Interviews
Wiz@Words: ‘I constantly experiment with tone, structure, and readability’
A budding media professional from Apeejay Institute of Mass Communication shares her thoughts on storytelling, and the art of meaningful communication
A budding media professional from Apeejay Institute of Mass Communication shares her thoughts on storytelling, and the art of meaningful communication
Published
3 weeks agoon
By
Harshita Das
Anjali Rajshree, a second-year PGDM student at the Apeejay Institute of Mass Communication (AIMC), is a keen observer of people, conversations and the stories that shape society. With an academic background in Political Science and a growing expertise in communications, she is deeply interested in understanding human behaviour and media narratives. A passionate writer and learner, Anjali also enjoys dancing, reflective walks and exploring insightful digital content.
Let’s read edited excerpts of her interview to know more about the budding media professional’s writing journey.
When did you start writing? What inspired you to start with a writing journey?

I never started with the intention of “becoming a writer.” It began slowly. First through academic assignments, then through personal reflections, and later through internship work that exposed me to the more professional side of content writing. What truly pushed me to write was the realisation that words allow me to express things I often struggle to say out loud. Writing became a space where my thoughts finally made sense. Over time, it turned into something I genuinely enjoy.
What are the types of articles you write on? What inspires you to choose those topics?
I primarily write on health, human behaviour, lifestyle, and communication. I tend to choose topics that feel meaningful and something that creates awareness, prompts reflection, or has the potential to shift habits. I enjoy writing pieces that are informative yet relatable because I prefer content that speaks to people rather than at them.
Is there a particular time you prefer when writing? How about research before writing any topic?
I write best late at night basically when the world is quiet and my mind is moving in one direction. Before writing anything, I do quick but focused preliminary research like scanning reliable sources, reading expert opinions, and understanding the topic from different angles. Once I get clarity, writing flows much easier.

What type of topics or books do you prefer reading? Any favourite author?
I find it most engaging to read about psychology, media, politics, and human behaviour because, for me, everything eventually comes down to “why people do what they do.” I don’t have one specific favourite author. I rather prefer reading writers who convey ideas clearly. Books like Predictably Irrational stay with me because they combine storytelling with science, which is something I enjoy.
How are you building your writing skills?
To be honest, I learn more about writing simply by writing more. Every assignment, article, internship project, and even reflective entry teaches me something new. I constantly experiment with tone, structure, and readability. Observing different styles has also helped me develop my own voice. With every new topic I write on, I try to be more mindful, more relatable, and more intentional with my writing.
Harshita is Assistant Editor at Apeejay Newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.