When Maithili Meets the Mic: Social Media Sensation Anamika Jha Opens Up in a Musical Conversation

What happens when a folk music lover, a microphone and a room full of curious media minds come together? Something quietly magical.

The Apeejay Newsroom team recently met Anamika Jha, a social media sensation known for her heartfelt renditions and deep-rooted love for Maithili folk music, for.a special interview session that turned into much more than a conversation. The interaction unfolded at Apeejay Institute of Mass Communication (AIMC), Dwarka, where music, memories and media trends blended seamlessly.

As the discussion progressed, Anamika spoke about her musical journey, her early connection with folk music, and what drew her towards Maithili songs in a digital world dominated by fast-paced content. She also reflected on how regional music carries emotion, identity and storytelling that often goes unnoticed in mainstream conversations.

But words weren’t the only highlight.

Midway through the interaction, Anamika’s voice took centre stage as she sang a few of her favourite songs — moments that left everyone in the room spellbound. The rawness of live singing, combined with the intimacy of the setting, made the session deeply engaging for both music lovers and media enthusiasts.

The interview also touches upon the difference between Maithili and Bhojpuri music, how social media has reshaped the journey of independent artists, and what young creators should keep in mind while navigating today’s content-driven landscape — insights that resonate strongly with mass communication students.

The video captures not just an interview, but a shared experience of music, culture and conversation.

Watch the full interview here:
https://www.youtube.com/watch?v=qOpbCM-iGtI

Sometimes, the most powerful stories are best heard — not read.