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Unlocking the Human Mind: 10 Behavioural Sciences books every psychologist must read
Professor Veeraraghavan’s go-to book is Synchronizing Science and Technology with Human Behaviour by Ralf Brand
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Published
2 years agoon

The field of Behavioural Sciences delves into the complexities of human actions, thoughts, and interactions, providing valuable insights into what motivates our decisions and shapes our social dynamics. As we navigate through an era of unprecedented challenges and opportunities, the knowledge contained within these disciplines becomes ever more crucial.
Books in this field offer profound insights into human behaviour, thought processes, and social dynamics. They are indispensable for students pursuing this programme, offering a rich tapestry of foundational theories, innovative research, and practical applications to real-world issues. Whether you’re interested in cognitive biases, the biology of our actions, or the psychology of persuasion, reading books by different authors and genres in the field is essential for anyone looking to deepen their understanding of the behavioural sciences.
According to Professor Vimala Veeraraghavan, Emeritus Professor of Psychology & Education, Apeejay Stya University and Emeritus Professor of Psychology, IGNOU, Behavioural Science is a huge vast area that covers Psychology, Sociology, and Anthropology in great measure. Each of these three disciplines has its excellence in terms of the matter, approach, and relevance to society.
“I have read through books on Psychology more than any other area. Whether science, technology, space research, climate research, or the study of the origin and the development of human societies, ‘human behaviour’ is involved; there is no science or technology without humans. Hence the book I have referred to beautifully integrates human endeavours co-designing technology and infrastructure to render socially desired behaviour more attractive. However in Behavioural Science, though many books are available, the one that I felt drawn to is Synchronizing Science and Technology with Human Behaviour by Ralf Brand,” Professor Veeraraghavan said and shared her reasons for this book.
“The author has put forth excellent arguments about the importance of technical and social realms and their inter-relationship and connections to ensure sustainability. The author has advanced an integrated strategy that encourages planners, architects, and politicians to work with end-users in ‘co-designing’ technologies and infrastructures that make socially desired behaviours more attractive,” Professor Veeraraghavan opined.
Here is a list of 10 more books that make for interesting reading
Thinking, Fast and Slow by Daniel Kahneman
Why: This book presents a comprehensive overview of human judgment and decision-making. Kahneman introduces the dual-process theory of the mind, explaining how our fast, intuitive thinking and slow, deliberate thinking shape our judgments and decisions. It’s essential for understanding cognitive biases and heuristics.
Influence: The Psychology of Persuasion by Robert Cialdini

Why: The author outlines six principles of persuasion that are crucial for understanding how people are influenced and how to apply these principles ethically. It’s foundational for students interested in marketing, negotiations, and social psychology.
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Why: Ariely explores how economic decisions are often not made rationally, as traditional economics would suggest, but are instead influenced by irrational factors. This book is key for understanding behavioral economics and consumer behavior.
The Social Animal by Elliot Aronson
Why: This book offers a comprehensive introduction to social psychology, exploring topics such as conformity, persuasion, and group dynamics. Aronson’s work is essential for students looking to understand the complex nature of social interactions.
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H Thaler and Cass R Sunstein
Why: The authors discuss how public and private organizations can help people make better choices in their daily lives through “nudges.” This book is crucial for understanding how behavioural economics can be applied to policy-making and health promotion.
Man’s Search for Meaning by Viktor E Frankl
Why: The author’s experiences as a psychiatrist and a Holocaust survivor form the basis of this book, where he argues that finding meaning in life is essential for mental health. It’s a profound exploration of human resilience and existential psychology.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Why: Duhigg examines the science of habit formation in individuals, companies, and societies. Understanding habits is crucial for behavioral science students interested in how patterns of behavior are created and changed.
Drive: The Surprising Truth About What Motivates Us by Daniel H Pink
Why: Pink challenges traditional notions of motivation based on rewards and punishment, arguing instead for a more nuanced understanding of autonomy, mastery, and purpose. This book is key for those interested in motivation and organizational behavior.
Behave: The Biology of Humans at Our Best and Worst by Robert Sapolsky

Why: The author provides a comprehensive look at the biological underpinnings of human behavior, from the level of neurons to the influence of culture. This book is essential for a multidisciplinary understanding of behavior.
Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
Why: Cain’s book highlights the strengths and challenges of introverted individuals, offering insights into how society undervalues introverts. It’s an important read for understanding personality psychology and the diversity of human temperament.
These books collectively provide a broad and deep understanding of the behavioural sciences, from individual cognition and decision-making to social dynamics and institutes. They are essential for students who wish to gain a comprehensive understanding of human behaviour and apply this knowledge in various professional contexts.
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Shalini is an Executive Editor with Apeejay Newsroom. With a PG Diploma in Business Management and Industrial Administration and an MA in Mass Communication, she was a former Associate Editor with News9live. She has worked on varied topics - from news-based to feature articles.