‘The institute gave me the practical grit to understand what different roles mean in the industry’

Apeejay Institute of Mass Communication (AIMC) continues to shape confident, industry-ready professionals through its practice-driven and industry-first approach. This is reflected in the journey of Riya Mangal, who pursued Advertising and Marketing Communication, and bagged a job offer with IBH Communications to work as an Associate Account Executive. 

Passion & mentorship 

Riya’s transition from academics to agency life has been seamless, a journey she attributes to the “hands-on training and real-world exposure provided at AIMC”. 

She mentioned, “The institute’s curriculum went beyond teaching the theory of branding and marketing, enabling me to clearly understand how different roles function within the industry and how strategic ideas translate into real-world execution.” This practical grounding has helped her effectively bridge the gap between a client’s vision and actionable communication solutions in a fast-paced agency environment. Mentorship and continuous guidance at AIMC played a pivotal role in building Riya’s professional confidence. She shares, “The institute not only focused on academic learning but also instilled a strong real-world perspective, preparing students to adapt, perform, and grow within the communications industry. This holistic learning experience has been instrumental in shaping her career choices and professional mindset.” 

Giving real-world exposure & vision

Adding her thoughts, Riya emphasised, “Transitioning into my role as an Associate Account Executive at IBH was seamless, thanks to the ‘industry-first’ training at AIMC. The institute didn’t just teach me the theory of branding; it gave me the practical grit to understand what the different roles mean in industry, & let me bridge the gap between a client’s vision and real-world execution. I’m grateful to AIMC for the mentorship and the professional confidence to thrive in this fast-paced agency environment. AIMC is not just an educational institution but with the education they also gave me a real-world perspective in every positive aspect so that I can prepare myself for the industry! I can proudly say that taking admission in AIMC has become the greatest choice for me and my career.” 

The Apeejay graduates’ journey stands as a strong testament to AIMC’s commitment to nurturing capable, confident, and industry-ready professionals who are well-equipped to succeed and thrive in today’s competitive communications landscape.