‘Teenagers: Know the source of what you see on social media’

Ritu Mishra is the Manager at Jio Institute in Maharashtra. She is an Apeejay School, Kharghar alumnus from the batch of 2014. She manages the marketing and outreach campaigns of her organisation as well as studies the audience behaviour and helps prepare content in accordance with that. In a special interview, the marketing strategist says teenagers should not take social media very seriously and should be mindful while watching any content. Edited excerpts:

What do you do as a part of your work?

I work on aspects such as marketing, outreach, and branding. I manage the logo, the colour and the photography aspect of that alongwith how the personality of the brand should look like. I also conduct a lot of events and focus on marketing and hosting them. Besides these, I look after communication of the organisation and manage the social media brandings. 

What inspired you to join this line of work?

I took science and then went onto do my engineering. Eventually, I found my calling in management when I was doing my MBA. I was exposed to the field of business and management there and I enjoyed working in this domain. I really like this.At the end of the day, we want to get up in the morning and go to work with a passion for it. This was the calling for me!

Best memories from your school days?

My best friends are from my school. I was at Apeejay Kharghar from class 5 – 12. So, I spent the maximum of my student years there. My fondest memories involve the annual day where all the students got together and organised the events, then the teacher’s day, farewells  and other events. We had a lot of fun in that festive environment. I met such wonderful people as friends.

New trends in your field?

People are moving to video content from static content. We are trying to understand the behaviour of our users and change our communication style and pattern according to that.  We are doing a lot of podcasts, with very real and organic content in different forms.

Teenagers love video content. One word of caution for them?

Don’t take social media so seriously. It is a place where you get to know a lot of things, but it is not the end of the world. Have fun, but know what you are reading and know the source as well. Don’t blindly accept things

Where do you see yourself in the next five years?

I am thinking of changing my career in another trajectory.  But there’s still time for that!  More than anything, I hope to see myself happy and at peace with myself and my work.