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A recent study by LinkedIn has revealed that 78 per cent of marketers in India are ready to embrace Artificial Intelligence (AI), expressing confidence in their...
By Rahul Gupta Recently, my classmates and I participated in a project called, “Village Darshan”. This activity helped us understand how a campaign is build at the grass-root...
A former MarCom professional talks about how Indian consumers highly rely on word of mouth before making a purchase decision
The virtual lecture focused on the connection between status consumption, charitable donations and empowerment
School of Management Sciences, Apeejay Stya University organized a webinar on the ‘Dynamics of Consumer Behaviour & Strategies For Organizational Development’ on May 22, 2021. In...
