Qala Darpan: An artistic reflection of “Brand Culture Gully, 2024”

By Muskan

Qala Darpan – Qala ka rang, darpan ka aangan is an art and event management company conceptualised by the students of Apeejay Institute of Mass Communication (AIMC). It was a part of the Brand Culture Gully, 2024 (BCG). At Qala Darpan, planners collaborate with artists from across the country to help them put up art exhibitions bringing forward the amalgamation of creativity of an artist and the intellect of the associates.

Recently, Qala Darpan organised an art exhibition alongside three engaging activities for the esteemed guests and other students both from AIMC and Apeejay School of Management (ASM).

At the exhibition, viewers had a chance to vote for the painting/sketch they thought was best, in return Qala Darpan would reward the artist with the highest count of votes. Khushi Chittoria, a student of AIMC was the winner of the art exhibition. Apart from the exhibition, Qala Darpan brought in a wide range of engaging games like performing the hook step, whisper challenge, and the rapid-fire round. The entry fees were kept quite minimal for everyone to enjoy. Winners were awarded with hand-made scrunchies, stickers, crochets etc.

Qala Darpan was a true reflection of BCG. There were ten students who acted as the pillars and foundation stone of the entire event. They were Khushi Aggarwal, Finance and Game Coordinator; Lakshay Mehra, Games Management; Monsoon Tikhak, Prize Designer; Bhavini Singh and Priya Creative; Sruti Thakur and Medha Himanshu, Social Media Managers; Poorva Sharma, Team Management and Creative;  Gautam Kr. Jha: Advertising and Marketing; and Muskan Agarwal: Team Management and Advertising.