Meme Marketing War – Where Marketing Meets Meme-agitation!

Marketing in the digital era isn’t just about pitching products — it’s about creating cultural conversations. This philosophy came alive at Apeejay School of Management (ASM), when the Marketing Mavericks Club hosted its much-anticipated and innovative event, Meme Marketing War. The competition transformed the vicinity into a vibrant arena of clever humour, strategic thinking, and meme-fuelled creativity.

The event premise was as entertaining as it was intellectually stimulating. Participants were grouped into teams and assigned random product categories, ranging from household essentials to quirky items. Their task was simple yet challenging: create the funniest, most relatable, and most viral-worthy meme marketing the assigned product. Students had full freedom to choose any popular meme template—provided the content remained decent and respectful. Any form of inappropriate or offensive content meant immediate disqualification.

What unfolded next was a whirlwind of brainstorming, collaboration, and contagious laughter. The space echoed with excitement as students blended humor with marketing logic, transforming everyday objects like toothpaste, socks, and pani puri into clever advertising concepts powered by meme culture. Clever punchlines, trending formats, and witty taglines demonstrated how marketing today intersects with internet culture and audience relatability.

A unique highlight of the event was its audience-driven voting system. Instead of conventional judging panels, the winners were decided through a poll on the club’s official WhatsApp community, making the competition not just about creativity, but also about influence and connection.

After a closely contested poll, the winners were announced:

• 1st Prize: Priyanshu and Sapna
  
• 2nd Prize: Sneha and Dinkar
  
• 3rd Prize: Dipankar and Sanchit
  

While every meme sparked engagement, these winning teams stood out for sharp execution, viral potential, and product-to-meme relevance.

Beyond fun, the event served as a powerful learning experience. Students gained insights into how brands today use memes as communication tools—leveraging humor, relatability, and culture to build engagement. The competition encouraged participants to think like modern digital marketers, where creativity is currency and connection is key.

The event was successfully led under the guidance of Faculty Coordinator Prof. Anushka Goel, and executed by dedicated Student Coordinators: Alam Ara, Shayak Ghosh, and Lekh Agarwal.

In conclusion, Meme Marketing War was more than a contest — it was a reminder that marketing is evolving into a playful, interactive, and cultural language. The Marketing Mavericks Club once again fostered an environment where learning thrives alongside innovation and fun, inspiring students to think differently, boldly, and creatively.