Marketing Mavericks turn learning into adventure with ‘Marketing Mystery Room’

“The best brands aren’t found, they’re decoded.” Living up to this mantra, the Marketing Mavericks Club of Apeejay School of Management (ASM), Dwarka hosted an electrifying event, Marketing Mystery Room. Designed as a high-energy, escape-room-style challenge, the event blended marketing knowledge with creativity, problem-solving, and teamwork, leaving participants both thrilled and enlightened.

The activity kicked off with more than 25 enthusiastic students, divided into seven groups, ready to put their marketing acumen to the test. Unlike routine college activities, this was an experience that demanded quick thinking under pressure, teamwork, and innovative flair.

The journey began with an engaging Crossword Puzzle, where teams raced against time to fill the grids with marketing concepts. This round immediately set the tone for an exciting competition. Those who solved the puzzle advanced to Decode the Brand, a brand recall challenge that tested students’ ability to think like brand detectives and identify popular names based on clever cues. The competition culminated in the final round, Pitch Perfect, where creativity met sustainability.

Teams were challenged to market quirky second-hand products—ranging from a used Bluetooth device to Ray-Ban sunglasses with a broken lens. Participants impressed the audience with witty, convincing pitches, proving that even discarded products could find value with the right marketing strategy.

After an intense hour of competition, the team comprising Niharika, Kunwar, Navneet, Harjas, and Yatharth emerged victorious, showcasing exemplary collaboration and problem-solving skills. The close contest ensured that other teams, too, left their mark with equally impressive performances.

What made Marketing Mystery Room remarkable was not just the thrill of the puzzles but the deeper learning it fostered. Students gained insights into brand strategy, communication, and teamwork, while also experiencing how real-world marketing decisions often unfold under time constraints.

The event’s success was credited to the able guidance of Prof. Preeti Suryawanshi and the dedicated efforts of the organising team—Anushka Rajawat (President), Neelam Rathore (Vice President), and Isha Kumari (General Secretary). Their seamless coordination ensured that every detail, from concept to execution, was handled flawlessly.

For the Marketing Mavericks, the event wasn’t merely a competition—it was proof that learning becomes far more exciting when packaged as an adventure in creativity and strategy.