Marketing Mavericks Club engages students with innovative “Marketing Dumb Charades” activity

The Marketing Mavericks Club recently organised a unique and engaging activity titled “Marketing Dumb Charades – Acting Out Success,” aimed at fostering teamwork, communication, and problem-solving skills among students while also enhancing their knowledge of various brands and companies. The activity took place in an interactive format that encouraged active participation and strategic thinking, making it both educational and enjoyable for all involved.

The activity was structured by dividing the students into teams of three members each. A total of 20-30 company names were assigned for the game. Across five rounds, one student from each team was tasked with secretly viewing a company’s logo and then demonstrating it to their teammates using only actions, without revealing the name of the company. The teams were given a two-minute time limit to guess the correct company, with successful attempts earning them 5 marks. This format not only tested the students’ ability to think on their feet but also emphasised the importance of non-verbal communication and collaborative problem-solving.

As the rounds progressed, students gained a deeper understanding of different companies and their branding. The competitive spirit was high, yet the focus remained on learning and skill development. The learning outcomes of the activity were significant, including improved teamwork, enhanced communication abilities, and a stronger grasp of problem-solving techniques. Moreover, the exercise provided a fun and memorable way for students to become more familiar with various brands and their visual identities.

The event concluded with the announcement of the winning teams. Ishita Tanwar, Priya Dubey, and Atul secured first place, followed closely by the team of Priya Viswanathan, Paridhi, and Nishu in second place. The success of the event was reflected in the positive feedback from participants. Ishita Tanwar described the activity as “a very fun experience” and expressed her gratitude to seniors Mittali Gupta, Anish Tiwari, and Amandeep for organising it. Priya Dubey also shared her appreciation for the opportunity, while Neelam Rathore, despite not winning, found the activity to be a refreshing break after a hectic week. Priya Viswanathan noted the valuable insights gained from guessing brand names through enactment.

In summary, the “Marketing Dumb Charades – Acting Out Success” activity provided a creative and interactive platform for students to learn about marketing and branding. It not only helped in strengthening essential skills such as teamwork, communication, and problem-solving but also left the participants with a deeper understanding of brand identities and an appreciation for the power of collaborative effort.