Alumni Speak
“Influencer Marketing is fast-paced, creative and full of learning”
From theoretical concepts to real-world brand campaigns, Apeejay School of Management alumna shares her journey into influencer marketing
Breaking into the buzzing world of influencer marketing right after completing her management education, Namrita Singh is already handling high-impact campaigns for some of the world’s biggest brands. A graduate from Apeejay School of Management, she specialised in Marketing and Operations, and today, she is living her passion — bridging creativity, client expectations and influencer storytelling.
Read edited excerpts:
You are working on some exciting brands. What does your daily role include?
Right now, I am actively working on campaigns for Samsung and Lego. For Samsung, I’m part of the Samsung Nano Banana campaign in partnership with Google Gemini, where every piece of influencer content goes through our team before going live.
For Lego, I recently handled their Holiday Campaign covering Christmas and New Year. Earlier, I worked on the Diwali campaign, and now I am gearing up for a Valentine’s Day campaign — managing 5–6 influencers, taking inputs from Lego’s team and aligning it with creator output.
The most exciting part? The brands trust us with complete creative execution!
How has your MBA specialisation supported your current role?
Courses like Brand Management, taught by our professors, helped me understand how major brands think. At ASM, I always wondered — Do these theories apply in real life? Today, working with brands like Samsung and Amazon proves that yes, they do! I am applying classroom learning daily — be it client handling, campaign strategy, brand positioning or influencer negotiations.
What was your interview and placement journey like?
I was already freelancing and building my portfolio in influencer marketing. So in the interview, they focused on the campaigns I had previously worked on and how I could add value. I had two rounds — HR telephonic and managerial.
My internships — including one with a real-estate brand Egg Drop and another with Unstop, where I worked on brands like Novartis and Mondelez — strengthened my profile.
What excites you about influencer marketing the most?
Convincing influencers to tell the brand story creatively! Influencers have their own voice, so balancing creativity with brand expectations is challenging but rewarding.
What advice do you want to give juniors preparing for placements?
Follow your gut. Choose a specialisation that excites you — because if you enjoy the subject, you’ll love the work too!
