India leads the world in daily AI Usage, beating US and UK: Report

India has emerged as a global leader in the adoption of artificial intelligence (AI), surpassing countries like the United States and the United Kingdom in daily usage, according to a recent survey by Statista Consumer Insights. The study, conducted between August and September 2024, found that 41% of Indian respondents use AI tools in their everyday lives, placing India at the forefront of AI integration among surveyed nations.

Widespread AI Usage Across India

The Kantar AI Research Findings further highlight the extensive reach of AI in India, revealing that 9 out of 10 internet users in the country engage with AI in some form. This widespread usage spans various applications, including social media filters, personalised recommendations, and smart devices. The current AI user base in India stands at approximately 724 million and is projected to grow by 6% annually .

AI’s Role in Consumer Behaviour

AI is significantly influencing consumer behavior in India. A report by EY indicates that 62% of Indian consumers have made purchases based on AI-driven product recommendations, a figure that is more than double the global average of 30%. Despite this, a substantial 78% of Indian consumers still prefer human customer service support when shopping online, underscoring the importance of balancing AI integration with human interaction .

Transforming Public and Private Sectors

AI is not only reshaping consumer habits but also transforming India’s public and private sectors. According to Deloitte’s Tech Trends report, core systems in government services, banking, and telecommunications are becoming AI-first, leading to more efficient data sharing and improved user experiences. However, these advancements necessitate complex architectural changes to ensure scalability, security, and long-term sustainability .

Future Outlook and Challenges

Looking ahead, the integration of AI in India is poised to deepen, with significant implications for various sectors. A report by Elsevier reveals that 67% of Indian researchers anticipate adopting AI tools within the next 2-5 years, reflecting a growing acceptance of AI in academic and clinical settings . However, this rapid adoption also presents challenges, particularly in terms of data privacy and ethical considerations. A significant portion of Indian consumers express concerns about data breaches and the ethical use of AI, highlighting the need for transparent and responsible AI practices .

India’s leading position in AI adoption underscores the country’s rapid digital transformation and its embrace of technological innovation. As AI continues to permeate various aspects of daily life, from consumer behavior to public services, it is imperative to address the accompanying challenges to ensure sustainable and ethical integration.