In advertising & PR, ideas never sleep

The world of advertising and public relations thrives on urgency, innovation, and imagination. It’s a field where ideas must be both spontaneous and strategic, and where every campaign begins as a spark that must quickly turn into a structured concept. For professionals in this space, the pace can be relentless, but it’s also what keeps the work alive and endlessly evolving.

Deepak Goswami, who works with an advertising and PR agency and is an alumnus of Apeejay School of Management, describes it as a blend of creativity and control. “You get to learn and gain knowledge about so many different aspects of this sector. There are so many new creative ideas that you are bombarded with, and how you are going to pitch an idea and curate a campaign around it,” he says. Managing ideas is second nature; crafting something fresh every day is the real challenge.

The integration of Artificial Intelligence (AI) has further transformed the industry’s workflow. According to Goswami, “AI has significantly streamlined our workflow, reducing tasks that took hours to just minutes, thus allowing us more time for creative thinking and idea generation.” From generating images and logos through platforms like Midjourney and Adobe to using AI as a creative prompt, technology has become an invisible collaborator, freeing teams to focus on strategy and storytelling.

Still, the essence of advertising lies in human instinct. Every brief demands precision, and decisions are often made in the moment. “Ours is a fast-paced sector. You have to think on your toes; there is no scope for error. A single mistake can ruin an entire campaign or even the name of the brand,” Goswami points out.

The creative hustle, then, is about balance between speed and substance, innovation and intuition. In a world where ideas drive visibility and emotion drives engagement, advertising professionals continue to reinvent how stories are told and how brands connect with people in an age that never slows down.