Interviews
“I always wanted to build a strong foundation in business”
Biddrx Sales Executive – Automotive shares how industry-focused learning and mentorship at Apeejay School of Management transformed his career
For many aspiring management students, finding an institute that builds both knowledge and confidence is a turning point. For Sourav Kumar, an alumnus of Apeejay School of Management (ASM), this transformation came through practical learning, supportive faculty, and continuous exposure to real-world industry practices. Currently placed at Biddrx as a Sales Executive – Automotive, Sourav credits ASM for helping him discover his true potential.
Read edited excerpts:
What inspired you to pursue Marketing and Business Analytics at ASM?
I always wanted to build a strong foundation in business. ASM offered the perfect combination of Marketing and Business Analytics — two fields that are highly relevant in today’s competitive world. Their curriculum is constantly updated with industry needs, which helped me choose the right specialisations.
How did workshops and training sessions support your growth?
The workshops were one of the biggest highlights of my journey! We had hands-on sessions on digital marketing, analytics tools, resume building, personality development and even mock GD/PI sessions. These not only strengthened my technical knowledge but also improved my communication and confidence.
For instance, while learning analytics tools, I realised how data plays a crucial role in decision-making. That exposure helped me perform better in projects and interviews.
What role did the faculty play in your learning journey?
The faculty at ASM has been extremely supportive — always ready to guide, motivate, and clear doubts. Their practical approach to teaching made every concept relatable. They shared examples from industries like FMCG and automotive sectors, helping me understand how real companies solve problems. Their constant encouragement helped me grow academically and professionally.
Any memorable experience during your post-graduation?
Yes! I worked on a market research project where my team analysed consumer behaviour using surveys and analytics tools. Presenting it in front of faculty was quite nerve-wracking, but the appreciation we received boosted my confidence immensely. That day, I truly felt prepared for the industry.
How did ASM prepare you for your current role?
Apart from internships and live projects, presentations, case studies, and teamwork played a huge role in developing public speaking and problem-solving skills. These experiences made me interview-ready — and today, they help me perform effectively in my role at Biddrx.
What makes ASM stand out from others?
The perfect blend of industry-oriented learning, supportive faculty, practical exposure, and holistic personality development. ASM doesn’t just focus on academics — it shapes future professionals.
