Alumni Speak
From Campus to Career: Yukti’s Journey in Public Relations
Learn how passion and preparation led to a thriving career at Burson India
Yukti is working as a Public Relations professional at Burson India. She is an Apeejay Institute of Mass Communication alumnus who was campus placed and traces her journey from the Alma Mater in a fun candid conversation.
Describe your day at work.
I work as a PR professional at Burson India. My daily tasks include looking after the daily news updates for my clients, working on research, updating media lists, writing press releases, writing articles, and reaching out to the media. It’s quite an interesting job, right?
What inspired you to join this field?
Yukti: Initially, I wanted to pursue journalism, but a session with Nikhil Beh from AdFactors changed my path. He spoke so passionately about PR during our orientation at AIMC that I felt drawn to PR and communication, leading me to change my specialization.
How were the days at AIMC?
My time at AIMC was quite fun. We weren’t restricted to practicing one thing all the time. I could explore various aspects of media, like learning about Photoshop or handling a camera, even though I was focused on PR. It was a very enriching experience.
Did the AIMC teachers grill you for campus placement?
Yes, the AIMC teachers prepared us rigorously for campus placements. They helped us with our portfolios, resumes, and conducted mock interviews before the final ones. They really ensured we were well-prepared for our interviews.
What is the next step in your career?
Yukti: I want to continue in PR and reach the highest point of my career in this field. I have no intention of changing my path. My goal is to excel and grow as a PR professional.
