‘Don’t limit yourself if you want to work in the creative sector’

Marketing communication and copywriting are her core skill sets at Vermmillion where she works as a Client Services Executive. While it has only been six months since her professional journey Diljot Kaur, who did her Advertising and Marketing Communication from Apeejay Institute of Mass Communication (AIMC), was very clear from the beginning that working in the creative sector was where her interest lay.

In a candid interview, Diljot talks about the challenges she faced when she embarked on her professional journey.

How and why did you choose AIMC?

I came across AIMC while searching for colleges online. The impressive placements caught my eye, and I was intrigued by their approach to education. The application process was quite a journey, and I enjoyed the learning experience, particularly in advertising. It was a one-year diploma programme, focusing on marketing communication.

Highlight some of the skills you acquired during the programme that you still use.

I learnt valuable skills like content writing, copywriting, and client servicing. While they were interesting, mastering these skills wasn’t easy initially. But as time passed, I learnt them and now use them in my work daily.

Was it challenging to learn these skills, or did your interest make it easier for you?

The skills were interesting, but not initially easy to grasp. However, my genuine interest in them made the learning process smoother over time. Also, the faculty at AIMC was very supportive and helped a lot.

Could you share a fond memory from your college days?

One of my fondest memories was being part of the decoration creative team for a function. We used to stay back after college for decorations, bonding with professors, and creating lasting memories. The fact that I am originally from Amritsar added that extra charm when we would all sit together, work and have fun.

Is it challenging to be on your own now that you’re working?

 It’s only been six months since I started working. Adjusting to the responsibilities of adulthood has been an eye-opener about the challenges we face. When you are still studying you don’t understand the real world. Working in a professional atmosphere takes time to adjust.

What sparked your interest in advertising, and what do you find fascinating about it?

Advertising has always fascinated me in how it showcases and promotes products. The creativity in crafting copies to target specific audiences is particularly intriguing.

For someone aspiring to enter this field, what advice would you give them?

I would advise not to limit oneself. Thinking outside the box is crucial. The more creatively you approach challenges, the richer your experience will be.

How was the faculty at AIMC? Did they play a significant role in your learning?

The faculty at the institute was incredibly supportive. As I mentioned before, I struggled a bit with copywriting but the faculty was extremely helpful. Even after leaving the institute, they continue to offer guidance and support.

Also, when I joined, I wasn’t well-versed in marketing or advertising. I kept asking questions, and the faculty was always supportive, even with what seemed like silly questions. Asking questions is a crucial part of the learning process.

Is it okay to ask silly questions, in your opinion?

Asking silly questions is okay. It’s essential for learning. Everyone should feel comfortable asking questions, no matter how basic they may seem.