Crypto adoption accelerates in 2025

The adoption of cryptocurrency is witnessing a significant surge in 2025, largely driven by its use in digital payments and integration with Artificial Intelligence (AI), according to a recent survey conducted by Reown and YouGov. The survey, which analysed the behaviour of over 1,000 crypto users across the US and UK, revealed that nearly 37% of respondents believed payments and AI would play the most crucial roles in expanding crypto usage in the coming years.

AI improving the user experience

The report highlights how AI is enhancing the overall crypto experience. From fraud detection and automated customer support to customised financial tools and efficient onboarding, AI technologies are making blockchain platforms more accessible and user-friendly. Although crypto trading remains the most popular on-chain activity (36%), the use of cryptocurrencies for payments is quickly gaining traction. Around 27% of users believe that payments will become the most common use of blockchain technology over the next three to five years.

Stablecoins, which are designed to maintain a stable value, are also becoming more popular. The survey found that 38% of users now hold stablecoins, with adoption highest among those aged 18–34. Meanwhile, Bitcoin and Ether continue to dominate as the most widely held cryptocurrencies.

Industry and regulatory momentum

The growing interest in crypto payments is also being supported by clearer regulations. The recent passage of the GENIUS Act in the US has laid the groundwork for the regulated use of stablecoins in retail and e-commerce. Major global retailers are reportedly exploring the use of stablecoins to reduce transaction costs and improve efficiency.