Create custom AI characters and engage the audience

Meta has introduced AI Studio, a platform built with Llama 3.1 that enables users to create, share, and discover AI characters. This tool allows creators to design AIs as extensions of themselves to engage more with their fans. Create AI Characters Based on Your Interests Through AI Studio, anyone can create AI characters at ai.meta.com/ai-studio or via the Instagram app.

Users can choose from various prompt templates or start from scratch to develop AIs tailored to their interests, whether it’s cooking tutorials, Instagram caption help, or meme generation. These AIs can be private or shared with followers and friends, and they can also be discovered on Instagram, Messenger, WhatsApp, and the web. 

To build your AI character, visit ai.meta.com/ai-studio or start a new message on Instagram and tap “Create an AI chat.” You can customise your AI’s name, personality, tone, avatar, and tagline. A step-by-step guide with expert tips is available to help you.

Here are some examples of AI characters created by others:

• Eat Like You Live There! Offers personalised tips for local dining while traveling.
• What Lens Bro: Provides advice on selecting the perfect camera lens.
• Flip Pawsitive Affirmation Dog: Delivers tailored positive affirmations.
• Sammy The Stress Ball: Helps alleviate workday stress.

To help creators engage with fans Instagram, creators can use AI Studio to set up AIs that quickly respond to common DM questions and story replies. These AIs can share facts, link to favourite brands and past videos, and more, helping creators reach a broader audience and providing faster responses for fans. 

Creators can customise their AI to reflect their Instagram content, avoid specific topics, and include preferred links. Through the professional dashboard in the Instagram app, creators can manage auto-replies and control who receives responses. All AI responses are clearly labeled for transparency.