News Pick
Cracking the code of sales
Beyond targets, a career in sales demands strong communication, consistency, and resilience, says an AIMETC alumnus
In the world of Fast-Moving Consumer Goods (FMCG), sales are more than just pushing products. It’s about understanding market behaviour, building relationships, and making quick, strategic decisions. From managing seasonal spikes to navigating large territories, FMCG sales roles demand a mix of planning, adaptability, and people skills.
For management students, this field offers hands-on learning and fast growth, but also comes with real challenges. While data, planning, and targets form the base, it’s the soft skills that often separate good sales professionals from great ones.
FMCG sales rely heavily on ‘effective communication’. Whether it’s speaking to vendors, coordinating with distribution teams, or convincing a customer to try something new, clarity and confidence are essential.
Sourav Chopra, an alumnus of Apeejay Institute of Management & Engineering Technical Campus (AIMETC), says his MBA years helped him prepare. “We didn’t just learn theory. We practised how to speak, present, and solve real business problems. That made a big difference when I entered the field.”
Professionals in this industry often work across multiple cities. Each region has its own sales trends, consumer habits, and operational demands. Handling pressure, planning, and staying consistent are key to staying ahead.
Seasonal markets, especially in segments like stationery, can be unpredictable. A calm, goal-oriented approach helps professionals stay focused even when results take time.
Learning begins before the job
Institutes like AIMTEC provide a strong foundation by combining classroom learning with industry exposure. From group discussions to internships and live projects, these experiences simulate real-world scenarios and prepare students to hit the ground running.
For those eyeing a role in FMCG sales, the path is challenging but rewarding. Communication, discipline, and a willingness to learn on the job are essential. Staying informed about market shifts and understanding consumer needs is equally important.
“The field keeps you on your toes,” Sourav adds. “But if you enjoy learning and like working with people, it’s a great place to grow.”
