Brand Charades brings a creative spin to marketing at Apeejay School of Management

The Marketing Mavericks Club of Apeejay School of Management (ASM) added yet another dynamic and engaging activity to its lineup with Brand Charades – “Act It, Brand It, Guess It”. The event brought an innovative marketing twist to the classic Dumb Charades game, turning an ordinary afternoon into an energetic showcase of creativity, strategy, and brand intelligence. As the quote of the day reminded the participants, “Marketing isn’t just about products — it’s about how quickly you can read between the brands.”

The activity was designed to test participants’ brand recall, non-verbal communication skills, and marketing intuition. Teams received assorted brand names from categories such as FMCG, technology, fashion, and food & beverages. Their challenge was to act out the brand—without uttering a single word—using only gestures, expressions, and clever improvisations. The task required participants to think on their feet, decode iconic cues, and translate brand personality into physical actions that their teammates could interpret quickly.

A Buzzing Showdown of Creativity

Right from the first round, the space came alive with laughter, excitement, and competitive enthusiasm. Students brought brands to life using everything from memorable advertisement references to product usage gestures and relatable consumer moments. The atmosphere mirrored a bustling creative studio, filled with expressive performances, sharp guesses, and delighted reactions from teammates and onlookers. Every group showcased a unique approach, blending humour, marketing insight, and imagination.

Celebrating the Winners

While all teams participated with immense spirit, two teams stood out with their exceptional coordination and expressive acting:

• 1st Position: Daksh, Harjas, Niharika, Shweta
• 2nd Position: Anushka, Sudiksha, Shreya, Rithik

Their deep understanding of brand cues and quick interpretation skills helped them secure the top honours.

More Than Just Fun: A Learning Experience

Brand Charades demonstrated that learning marketing concepts does not always require textbooks. Students gained practical insights into:

• How brand recall shapes consumer behaviour
• The power of non-verbal communication
• Team coordination and quick thinking
• How creative play can reinforce marketing fundamentals

The activity beautifully blended fun with learning, staying true to the signature Mavericks spirit.

Behind the Scenes

The event was organised under the able guidance of Faculty Coordinator Prof. Anushka Goel, with efficient planning and execution by student coordinators Anushka Rajawat, Isha Kumari, and Neelam Rathor, supported by volunteers Aditya Verma and Mohit Rai. Their combined efforts ensured seamless execution and enthusiastic participation.

Brand Charades highlighted that marketing extends far beyond theory—it thrives on creativity, observation, and storytelling. With such innovative activities, the Marketing Mavericks Club continues to shape an engaging and vibrant learning culture for future marketers.