AI authors are redefining creative expression

Artificial Intelligence (AI) has become increasingly important in today’s world due to its transformative capabilities and its potential to revolutionise various industries. AI enables the automation of repetitive and mundane tasks, freeing up human resources to focus on more creative and strategic activities. This leads to increased efficiency and productivity in various sectors. And this includes content writing as well.

This is because content writing has evolved significantly. It is primarily driven by advancements in technology, changes in user behaviour, and the demands of search engines and online platforms. And therefore, using AI to generate content offers several advantages and benefits that can make it a valuable tool for various individuals and businesses.

According to Kanwal Gurleen Singh, Head-Training & Placements, Assistant Professor in Marketing at Apeejay Institute of Management and Engineering Technical Campus in Jalandhar, with more and more people trying their hands at freelancing, the need for AI content writer tools has grown exponentially since 2020.

“With more and more people trying their hands at freelancing, the need for AI content writer tools has grown exponentially since 2020. AI tools can be used to write anything like emails, website content, marketing ad copies, motivational quotes, song lyrics, letters, and even testimonials”

–Kanwal Gurleen Singh, Head-Training & Placements, Assistant Professor in Marketing at Apeejay Institute of Management and Engineering Technical Campus in Jalandhar

“As technology is progressing, it is becoming difficult to differentiate whether the content is written by a human or a robot. These tools use AI and Machine Learning (ML) to generate content on any given topic. These AI tools are based on the latest GPT-3, GPT-3.5, and GPT-4.0 platforms, which use ML and complex neural networks to write content,” Singh said and added that these AI tools can be used to write anything like emails, website content, marketing ad copies, motivational quotes, song lyrics, letters, and even testimonials.

For most people, the best part about these AI tools is that besides helping you to write and improve content clarity and meaning, they check spelling, proofread text, correct grammar, and identify plagiarism to name a few.

“The tools will make sure that you always use appropriate words for any situation. These tools will help you to become more fluent while also ensuring that your language, tone, and style are all in perfect sync,” Singh opined.

Of late, the AI tool that is creating a buzz is ChatGPT; this is because it is designed for interactive and dynamic conversations, making it more engaging and human-like compared to traditional static text generation models.

“ChatGPT has a user-friendly API and interface, making it accessible to developers and non-developers alike, enabling easy integration into different projects. It enables dynamic and personalised interactions with users, enhancing user experience and engagement. It can also be used for interactive content, interactive storytelling, and providing real-time responses to users,” Singh opined.

According to him, there are several other content-generating AI tools that are available in the market. Here are the top five.

Writesonic: It is another AI writing tool that utilizes GPT-3 to create engaging content for blogs, ads, social media, and more. It can help users come up with ideas, outlines, and full drafts.

Benefits: Helps generate engaging and compelling content for blogs, ads, and social media, enhancing audience engagement. It can provide content ideas and outlines, aiding writers in overcoming creative blocks and starting their work. It also offers the potential for faster content creation and streamlining content marketing strategies.

Copy.ai: It is an AI copywriting tool designed to help marketers, entrepreneurs, and writers create compelling ad copy, social media content, product descriptions, and more using GPT-3.

Benefits: It is focused on AI-powered copywriting, specifically beneficial for marketers and advertisers. It assists in creating persuasive ad copy and product descriptions, potentially improving conversion rates and sales. And offers the potential to automate and optimise copywriting processes for marketing campaigns.

Jasper.ai: It is an AI content writing tool, which can serve as the right content creation solution for you if you want to harness the power of artificial intelligence to create unique articles, headlines, advertising, and much more.

“You need this AI tool Write copy and content that converts by generating high-converting marketing copy. Jasper can read and write content in 26 languages including English, Spanish, and Japanese just like Chat GPT,” Singh said.

Rytr: It is one of the most well-known and affordable AI writing tools. It can produce a wide range of content, including composing complete blog posts, marketing and sales copy, and website text. And all of this is done using a straightforward web gateway.

Benefits: As a beginner, you won’t like to spend more bucks, so Rytr is one of the good options. The paid plan will cost you $29 a month and you will get 24 use cases (templates), 21 tones, 29 languages, and unlimited characters. It is very easy to operate, and you will love its simplicity. And the tool will polish and improve your copy to make it look professional.

Quillbot: The AI tool will make sure that you always use appropriate words for any situation. It will help you become more fluent while also ensuring that your language, tone, and style are all in perfect sync. Benefits: It can rewrite a sentence, a paragraph, or an entire piece more effectively. With the use of QuillBot’s Synonym Slider, you can quickly change your text. It also assists you in finding the ideal term every time.