By Manika Jain
Team Edellens from Apeejay Institute of Mass Communication (AIMC) held a press conference to launch their Corporate Social Responsibility (CSR) campaign for Taj Hotels, which was part of their yearly Brand Case Study project. The conference was attended by several guest journalists, including Mr. Sajal Mukherjee, Mr. Pradeep Bagchi, Ms. Pushpa Nair, Prof. (Dr.) Pijush Dutta, and others.
In the press conference, the team highlighted the need for the CSR campaign and their marketing strategy. They also emphasised the reason for designing this campaign, and advantages it brings to its customers.
The team prepared press kits for the press conference, including a pre-launch press release, company profile, and speaker’s profile. A short presentation was also prepared to brief the guests about the campaign more easily.
Further, a Q&A round was organised, where guests asked the questions about the campaign, ranging from the feasibility of the initiatives to the potential impact on the hotel industry as a whole.
Overall, the press conference was a success, and the team received positive feedback from the guests and journalists. The event provided valuable insights into the importance of corporate social responsibility and the role it plays in instilling the business values into society.
The experience was both challenging and rewarding. It required extensive research, and creativity to develop a campaign that addressed the needs of various stakeholders. The process taught us the importance of teamwork, communication, and attention to detail.
Mr. Pradip Bagchi, Senior Editor, The Times of India, remarked, “I was quite impressed by the mock press conference held by four teams of Advertising and PR course from AIMC. The ideas ranging from ‘Chef on The Go’ and Voice Assistant in regional dialects with Vodafone Idea to Indian sign language content with Meta and self-defence Training for staff of the Taj Group to tackle the odd security threat to customers from any deviant visitor were all explained well to the media.”
He added, “They also smartly fielded the questions, most of them from their peers from other groups, who doubled up as media persons. The presentations were good and the confidence displayed was noteworthy.”