By Manika Vaid
Recently, Team Unique held a pre-launch press conference to introduce Meta India’s upcoming Corporate Social Responsibility (CSR) campaign. The press conference commenced with Team Unique distributing press kits to the journalists. The team first introduced the CSR activity and gave an insight on why people would be interested to know more about this topic. This was a 360-degree campaign with a minimalistic budget.
The team discussed the different mediums they have selected to make this campaign successful. Nidhi Chaudhary, Managing Director at Meta India and Manika Vaid, Marketing Manager at Meta India were part of the panel.
Mr Sajal Mukherjee, Mr Pradeep Bagchi, Ms Pushpa Nair, and Prof. (Dr.) Pijush Dutta, along with other journalists attended the press conference.
Further, the team shared the ways they are opting to create awareness about their project on social media platforms and different channels.
After the presentation, the floor was open for questions. Journalists and students asked the team relevant questions regarding the campaign and the company. To which, the Team Unique gave relevant answers and clarified all their doubts.
The event was successful as journalists showed a positive response to the campaign and were eager to know more about it. Journalists also expressed that it is a great initiative taken by the company. The press conference concluded on a successful note with the journalists expressing their excitement for the final launch of campaign that took place on 29th April, 2023.
In a nutshell, this press conference was a successful event. Every day at AIMC, we are learning a lot, which is helping to boost our confidence. We imbibed new skills like communication, teamwork, how to conduct research, create innovative media strategy plan and much more.