Artificial Intelligence (AI) isn’t just changing how agencies work; it’s changing who gets to lead. What used to be the domain of engineers is now core to marketing, HR, design, and brand strategy. For MBA students, especially those focused on creative industries, understanding AI means staying ahead of the curve.
Deepak Goswami, alumnus of Apeejay School of Management and now Senior Account Manager at Rudram Market Development Services Pvt Ltd, reflects on his earlier experience in advertising. He recalls how AI helped streamline tasks that once took hours, freeing up time for deeper creative thinking. “AI has significantly streamlined our workflow… tasks that took hours now take minutes,” he says, referring to how earlier he used platforms like Midjourney for billboards and Adobe for logo generation.
This wasn’t just about speed. It allowed creative teams to focus on ideas, not just execution. AI was used not only to produce visuals but also to break through creative blocks, acting almost like an assistant in the brainstorming process.
Tools every MBA should know
No coding required. You just need to know what tool fits which task. Midjourney and DALL·E for imagery. Adobe Firefly for creative production. ChatGPT for campaign outlines or presentation drafts. Copy.ai for headlines or emails. These aren’t tech tools; they’re part of daily creative thinking.
Start small. Take a brand and mock up a campaign using AI-generated visuals. Rewrite product copy using a content tool. Watch how agencies are showcasing AI in their case studies. And bring it up in interviews, not as a buzzword, but as a skill.
As Deepak says, “ASM has great faculty where I learnt several things.” The best way to honour that learning is to stay curious. If you understand how AI supports creativity, not replaces it, you’re already one step ahead. In a field that rewards bold ideas and fast thinking, AI is a tool. Knowing how to use it gives you an edge.”