After graduating with a Commerce degree, to broaden his horizon, he decided to venture into Social Media and decided to pursue TV and Radio Journalism at the Apeejay Institute of Mass Communications (AIMC). Today, he is working as a Social Media Executive at the startup — Kube. He is actively engaged in managing three Instagram accounts, steering the company toward for better digital presence. Meet Biprojit Mazumder.
In a candid interview, he talks about his days at AIMC and how the knowledge he gained has become instrumental in realising his dream career path.
Tell us about you and your work
I like to explore different advents which come my way. As soon as I entered college, I immediately developed a knack for social media. At present, I am working as a Social Media Executive. I feel so proud to have manifested and achieved what I always wanted to pursue. I am managing three Instagram accounts. I have to produce more than 40 videos a month. It is worth noticing that over the last three months, the company has been able to gather 18 million views.
From where did you hear about AIMC?
After coming across numerous advertisements and receiving recommendations from numerous sources, I thoroughly researched the course I wanted to gain knowledge about. Being satisfied with my findings, I decided to enroll in the programme that was being offered at AIMC. Its curriculum had everything that I wanted to learn. After interacting with the faculty I was convinced this was the best place for me to learn and gain real-time expereince.
What motivated you to join this career path?
I handle a page of my own where I create videos. I had a knack for creativity and wanted to join in the domain where my interest lies. My longer vision is to get into filmmaking. But for the next five years, I wish to explore the social media domain. For me, social media is a great platform where you can create videos and express your creativity. You can showcase what you want to share with the world.
How did AIMC shape your career?
I learnt a lot about filmmaking at this institute. The faculty and the mentors here gave me the wings and I could go out and express myself through the art of storytelling.
Any rewards received at AIMC?
I participated in a filmmaking competition. It was a 52-hour film-making challenge. I participated on behalf of AIMC and created the movie. I along with four other students was felicitated with the Best Director’s Award.
How do you keep yourself updated on the latest trends in the industry?
Since I create content of my own, it helps me come up with better ideas. This activity keeps me updated with the trends. I use the same in my profession as well. I follow a lot of pages that help me explore my creativity and translate it to promote my company
Any advice for aspiring individuals who wish to build their career in this domain?
Consistency is the cornerstone of success. People can form their perceptions but you must stick to your goals and tread with care. My journey began with only 200-300 views for the videos I created. Today, I have 500K-plus views a month. In the realm of small creators, progress unfolds gradually. Trust your instincts and move ahead.
